Take a housing sector concept such as "Shared Ownership" that's been running for several decades, and then add in a young, vibrant and creative Digital Marketing Manager...and you have a powerful combination that's helping many many people to get on the property ladder.
Today's guest in the hot seat, whom has been recently awarded as "Woman of the Year (Leadership)" at the Women in Housing Awards, is Violet Pugh...
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Listen to Violet share her personal career journey that has collected skills and knowledge from customer service, design and creativity, and housing and marketing, that she has skilfully put into action in her role with SO Resi.
SO Resi, as the award-winning Shared Ownership brand of Metropolitan Thames Valley Housing - the 5th largest housing association in England - has helped tens of thousands of people to become homeowners.
Violet explains the concept and the products behind Shared Ownership, and how her innovative team constantly strive to design and implement new ways to help their customers.
Hear Violet speak proudly of her team of eight women, and how access to equal opportunities and supporting diversity in the workplace is a passionate area for her on a personal level.
Violet describes the fast moving pace of digital media and marketing, and how cutting-edge platforms are being used by her team to get the message out of how people can be helped.
Listen to Violet reflect on the challenges that her organisation and the sector face, and also the satisfying milestones and fulfilling achievements that she's experienced through her career.
Finally, hear Violet reflect on her own personal journey so far, and the key lessons learned along the way...