Rather than start with your property products and services, start with understanding who exactly you're going to be selling to.
Who is your market?
What do they want?
How do they think?
Where do they live and move?
What value can you deliver to them...
In today's show, Richard sits down with James Miller to discuss the art and the science of marketing.
James' experience and background enables him to give our listeners some incredible insights into the workings, tools, and strategies that are employed by the big boys of the marketing and retail world.
And he shows us ways that we can use those same secretive techniques to supercharge our own property businesses and deliver real value to our specific customers.
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Who can really get involved in property, business and investing?
That's a theme that's come from many listeners' questions in recent weeks.
Can I do it?
Can anyone do it?
Is property investing not some old, dull world dominated by old white men at the end of their corporate lives with tons of pension cash to buy discounted properties?
What about me; have asked our female listeners.
Will having these young kids stop me from having my own business; have asked our newbie parent listeners.
Do I need to wait; have asked our young listeners.
The short answer is no...
In today's show, Richard sits down with inspirational Carol Watson, and they cover the trail she's blazing in the world of property.
Her childhood, her background, and the experiences that formed her mindset and approach to life.
They cover the juggling act of being focused and determined with clearly defined goals, but yet also being open and relaxed about change, and twists in the road.
From the sourcing of individual deals for investor clients, to being a shareholder in a major land and new build development project, Carol tells her story and shows how you the listener can jump into the exciting, different, and rewarding world of property...
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Is a problem shared, a problem halved?
Or have you just doubled up on your problem?
Do great minds think alike?
Or do too many cooks spoil the broth?
Some people go it alone. They like the singular sound of 'entrepreneur'. They reckon the only person that can do a job right, is them.
But there are others who fancy taking on the battle grounds of property and business with someone else beside them in the trenches.
They've seen the power of their relationship at home, with a friend, or with a colleague, and they see an advantage in using that power in their property world."
In today's show, Richard sits down with a power house of a couple who have cracked the code.
Emily and Stuart Barnes are blazing a trail in the property world, and building their empire.
Hear their story, learn their insights, and take the lessons into your own business...
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Are you still reeling from the crash of 2008, or have you become cocky about the UK's low interest rates?
Are you filled with doom-and-gloom for financial prospects, or can you see no end to your financial stability?
Or are you somewhere in between those extremes?
Wherever you find yourself on that optimistic/pessimistic spectrum, ask yourself if you're ready.
Are you ready and prepared for the next crash...
In today's show, Richard sits down with Andrei Polgar to discuss all of these concepts. The man behind the YouTube phenomenon 'One Minute Ecomomics', and the author of 'The Age of Anomaly' which is released today.
Andrei discusses his life work, and his mission to help as many people as possible to thrive and survive, rather than suffer and lose from outside economic factors.
Reviewing the past, to plan in the present, for what lies in the future...
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